Marconi Freitas da Costa Marconi Freitas da Costa



Professor at the Federal University of Pernambuco (Brazil). PhD in Management from
the University of Sao Paulo (Brazil). Coordinator of the Graduate Program in
Management, Innovation, and Consumption (PPGIC) and Permanent Professor of the
Graduate Program in Management (PROPAD) at Federal University of Pernambuco.
Fulbright fellow (Visiting Scholar) for the doctoral internship (July-2014 / May-2015)
at Questrom School of Business, Boston University - Fulbright Program - United States
Department of State (USA). He is a SemeAd PQ Jr Productivity Scholar (2022-2023).
Coordinator of the Consumer Behavior Research Group (GPCC) registered in the CNPq
Directory. Founder and Editor-in-Chief of Consumer Behavior Review (CBR), and
managed to index the Journal in the DOAJ and EBSCO databases. He was an Associate
Editor of the Revista de Gestão Social e Ambiental - RGSA (2019-2021). He is a
founding member of SCORAI - Sustainable Consumption Research, Action, and
Initiative in Brazil. Main areas of interest: Consumer well-being, with an emphasis on
decision-making for: sustainable consumption; health and food consumption; social
media and conscious consumption; and personal finances. Email:



Consumer Behavior Research Group (



1. Assessment of the Carbon Market and Consumer Behavior
2. Local Production and Consumption of Organic Food in the Agreste region of



Souza, J. C. V., Costa, M. F., Campos, P. O., & Silva, G. B. (2023). Generativity,
environmental activism, and pride: Antecedents of intention to buy organic food.
Journal of Cleaner Production, 418, 15, 138114.
Santos, R. C., Silva, M. J. B., Costa, M. F., & Batista, K. (2023). Go vegan! digital
influence and social media use in the purchase intention of vegan products in the
cosmetics industry. Social Network Analysis and Mining, 13, 49.
Lira, J. S., & Costa, M. F. (2022). Theory of planned behavior, ethics and intention of
conscious consumption in Slow Fashion Consumption. Journal of Fashion Marketing
and Management, 26.

Santos, J. I. A. S., Silveira, D. S., Costa, M. F., & Duarte, R. (2022). Consumer
behaviour in relation to food waste: a systematic literature review. British Food
Journal, 124.
Campos, P. O., Costa, C. S. R., & Costa, M. F. (2022). Relationship between
personality traits and consumer rationality regarding the intention to purchase
collaborative fashion. Journal of Fashion Marketing and Management, 26.
Silva, A. S., Fialho, R. G. G., Costa, M. F., & Campos, P. O. (2022). Antecedents of the
intention to visit ecotourism destinations that suffered environmental disasters. Tourism
Management Perspectives, 41, 100942.
Campos, P. O., Lima, A., Costa, C. S. R., & Costa, M. F. (2022). The influence of
voluntary simplicity and environmental activism on sustainable fashion purchase
intention. Journal of Fashion Marketing and Management, 26.
Costa, C. S. R., Costa, M. F., Maciel, R. G., Aguiar, E. C., & Wanderley, L. S. O.
(2021). Consumer antecedents towards green product purchase intentions. Journal of
Cleaner Production, 313, 127964.
Campos, P. O., Mélo, L. B., Souza, J. C. V., Santana, P. N., Matte, J., & Costa, M. F.
(2021). Consumer fear and healthy eating during COVID-19 pandemic. Marketing
Intelligence & Planning, 40, 227-241.
Costa, M. F., Campos, P. O., & Santana, P. N. (2021). Procrastination, control and
perceived effort in food waste behavior. Revista de Administração de Empresas, 61, 1-
Campos, P. O., & Costa, M. F. (2021). Regulatory focus and construal level theory on
low-income consumer indebtedness: Evidence from an emerging market. International
Journal of Emerging Markets, 17, 1-20.
Silva, T. P. G., Costa, M. F., & Holanda, L. A. (2021). Environmentally responsible
behaviour, place authenticity and openness to experience for community-based tourism
(CBT) destinations. International Journal of Tourism Policy, 11, 93-116.
Silva, M. J. B., Barbosa, M. L. A., Costa, M. F., & Gomes, J. P. (2020). Entre posse e
acesso: compreendendo a extensão do self no consumo colaborativo. Organizações &
Sociedade, 27, 333-356.
Costa, M. F., Angelo, C. F., & Farias, S. A. (2020). Verticality, regulatory focus and
pricing: who’s able to get a good deal?. Brazilian Business Review, 17, 309-327.
Fernandes, O. L. C., Fernandes, N. C. M., Paiva Junior, F. G., & Costa, M. F. (2020).
The phantasmatic logic of e-government and the discourse of innovation in Cape Verde.
Revista de Administração Pública, 54, 266-284.
Silva, M. J. B., Costa, M. F., Farias, S. A., & Wanderley, L. S. O. (2020). Who is going
to save the Brazilian Amazon Forest? Reflections on deforestation, wildlife eviction and
stewardship behavior. Psychology & Marketing, 37, 1-20.
Fernandes, O. L. C., Fernandes, N. C. M., Paiva Junior, F. G., Leao, A. L. M. S., &
Costa, M. F. (2019). Symbolic consumption and representation of self: a study of
interactions in a virtual community of Ubuntu-Br users. Cadernos EBAPE.BR, 17, 717-
Costa, M. F., Farias, S. A., & Angelo, C. F. (2018). Chronic Regulatory Focus: Resist
impulse consumption or let it happen?. Revista Brasileira de Gestao de Negocios, 20,
Costa, M. F., Costa, C. E., Angelo, C. F., & Moraes, W. F. A. (2018). Perceived
competitive advantage of soccer clubs: a study based on the resource-based view.
RAUSP Management Journal, 53, 23-34.

Costa, M. F., & Farias, S. A. (2016). Efeitos da música ao vivo e mecanizada em
ambientes de varejo supermercadista. Revista de Administração Contemporânea, 20,
Pereira, F. A., M., Ramos, A. S. M., Gouvêa, M. A., & Costa, M. F. (2015). Satisfaction
and continuous use intention of e-learning service in Brazilian public organizations.
Computers in Human Behavior, 46, 139-148.